As the global Coronavirus outbreak continues to cause the international market to wobble, there are few spaces that have been impacted as much as travel and hospitality from the outset of the crisis. And now, it's showing up in the job postings.
United job postings fell nearly 73%, and virtually overnight, as the airline's spending was crimped by traveler fears of the expanding Coronavirus outbreak, according to our data.
United announced on March 10 it would begin suspending some routes and reducing 170 others - so the dialing back in staffing makes sense. At United's website, it's apparent that there are just a handful of open roles remaining outside the US as the company braces for a sustained travel downturn.
Other airlines are slashing routes as well - and it's likely that there will be a sustained drawback in growth for companies in the travel and tourism space.
It's not just airlines feeling the pinch already; alternative data is signaling various drawbacks (or, upticks) in attention, pricing, and purchases of products and services likely to be impacted by, or helpful in thwarting, the Coronavirus outbreak:
- Clorox is getting plenty more attention on social media as it's been tabbed as a helpful cleaning product - even for iPhones
- Amazon has worked to keep price gougers from making a profit on masks and other products
- Travel websites are losing consumers' attention on social media
- Dating apps aren't getting many swipes either way, as users are leaning into social distancing instead
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
- Travel booking sites see social mentions plummet amid Coronavirus outbreak
- Coronavirus puts cleanliness - and Clorox - center stage on social media
- Jobs in China tumble in wake of virus fears